Digital print allows for personalization which captures attention and creates interest!
There is magic in a person’s name. Seeing our name attracts and demands our attention. The United States Postal Service estimates 98% of consumers collect their mail the day it’s delivered, and 77% sort through their mail immediately. That is why personalized direct mail is so important. You’re immediately greeted by name and instantly intrigued to read on. And with today’s digital printing technology, the scope of personalization is limitless. Variable Data technology allows you to customize your card for each person who receives it. Instead of your mail piece reading “Dear Sir or Ma’am” your card is addressed directly to the recipient.
The result is dramatically higher response rates and ROI. According to the Direct Marketing Association, direct mail marketing typically delivers about a 4.4% response rate. However, personalized direct mail marketing typically results in response rates of between 12% and 15%.
At Focus, we take Variable Digital Printing one step further, by helping companies create personalized direct mail pieces that use their persuasive power to speak directly to their prospects or talent. The secret behind this is our Variable Image Personalization (VIP) and database marketing services, which combine to execute amazing personalized direct mail with your customers’ name INSIDE our designs!
Digital printing allows you to have personalized, fast turnarounds with no minimum orders on all your digitally printed items. Your orders are typically turned around in 48 hours or less! Our team will make critical deadlines because early delivery is always our goal!