Communicate through Text Messaging
SMS Text messaging is one of the most effective ways to market your business. It is a great way to contact and engage with potential customers, employees, current customers and more! However, there are some important SMS text message rules, terms and definitions that you must be aware of first before starting your SMS campaigns.
Definitions, Terms and Rules of SMS:
+ SMS – Short Message Service aka Text Message
+ Text Blast – A single text message that is sent to a large group of people all at once.
+ 160 Characters – Text messages are limited to 160 characters, including spaces.
+ All recipients of SMS must have opted into receive SMS from you or your company.
+ Disclaimer for opting out of future SMS is sent with each SMS text message – “Reply STOP to unsubscribe”
How Do You Send Text Blasts?
+ Get your opted in contact list ready
+ Upload your list to our ACCESS system
+ Type your text message
+ Send your message.
+ Sit back, as your message is delivered to hundreds (or thousands) of contacts in seconds.
Why Send Text Blasts?
Open Rate: When you send an email marketing blast you get approximately 2-5% open rate. For text messages you’re looking at open rates around 98%
Reach your customers on the go: Most Americans send and receive text messages every day, and they rarely are without their mobile phone. This allows for a very high open rate.
No Junk: Text message marketing is permission based, which means you need people to opt-in to receive your communications before you send your first text blast. The wireless carriers (AT&T, Verizon, Sprint, T-Mobile, etc.) and the Mobile Marketing Association strictly enforce these rules.
Social Media to help build your opt-in contact list
Facebook, Twitter, LinkedIn… they’re all about shouting out messages for the masses to read. Text Blasts are directed at your actual customers, clients, employees or leads (keywords on Short Codes allow new customers to text in to be a part of your next blast.) The best way to use Social Media is to compliment your text messaging campaigns using Mobile Keywords. Mobile keywords allow your audience to opt-in to receive your future text messages. When they text-in, their number will be added to your contact list. You have an option to send them an auto response once they have opted in.
What are Keywords?
Mobile keywords are a great way to make your text message campaigns and mobile marketing strategy as effective as possible. Mobile keywords are unique, identifying words that let you interact with your customers through text message marketing. When someone sms texts in a keyword to our short-code number (22578), their mobile phone number can be automatically added to your database of opt-in contacts.
Website Plug in to help build your opt-in contact list
Using a website plug in, your audience can sign up to receive your text messages right from your website or social media page.