Direct Mail 2018-09-18T16:51:50+00:00

Digital print allowed for personalization which captures attention and creates interest!

That is why personalized direct mail is so important. You’re immediately greeted by name and instantly intrigued to read on. And with today’s digital printing technology, the scope of personalization is limitless. Instead of your mail piece reading “Dear Sir or Ma’am” your card is addressed with the recipients first name.

Increase your response rate and decrease your printing costs with our VIP on-Demand printing

VIP (Variable Image Personalization) Printing with Focus goes way beyond current standards such as adding names and addresses to print media. We take Variable Digital Printing one step further, by helping companies create personalized direct mail pieces with the recipient’s name inside our designs. Spice up all media with our unique Variable Image Personalization (VIP) printing. Using our solutions, you’ll be able to include VIP personalization in all your email and direct mail campaigns.
VIP Marketing – results in dramatically higher response rates and ROI. According to the Direct Marketing Association, direct mail marketing typically delivers about a 4.4% response rate. However, personalized direct mail marketing typically results in response rates of between 12% and 15%.


Digital printing allows you to have personalized, fast turnarounds with no minimum orders on all your digitally printed items. Your orders are typically turned around in 48 hours or less! Our team will make critical deadlines because early delivery is always our goal!