1. Six in 10 of people keep promotional products for up to two years.
2. Only one in five people will trash an unwanted promotional product.
3. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
4. Thirty-one percent of U.S. consumers own a promotional bag.
5. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
6. Forty-eight percent of consumers would like to receive promotional products more often.
7. Consumers hang on to promotional products for an average of 6.6 months.
8. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
9. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
10. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
11. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
12. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
13. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
14. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
15. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.