PURL: Personalized Uniform Resource Locator; a successful mean used to attract customers using personalized URLs on direct marketing pieces. PURLs allow for the displaying, tracking, and gathering of user specific information.
QR Code: Quick Response Code; consists of dots forming a pattern that can be read by an imaging device (such as a phone camera). The URL is extracted and the user is directed to an online webpage.
SEO: Search Engine Optimization is the ability of your website to show up near the top of Search Engines(Google, Yahoo, etc). This is done by a combination of many things including using relevant content and best coding practices.
URL: Uniform (or universal) Resource Locator; the address of a World Wide Web page
VIP: Variable Image Personalization; made possible by the use of digital printing, recipient’s names are incorporated realistically into images and photographs to create a personalized direct marketing piece.